Greenplac in practice

Greenplac in Practice

The "Greenplac Na Prática" traveling truck aims to bring the Greenplac brand closer to retailers and their clients—carpenters, designers, architects, and interior designers—by presenting the complete portfolio and new releases. Starting September 1st, it will travel through the states of Mato Grosso do Sul, Paraná, São Paulo, and Minas Gerais.

In a fully customized, illuminated, and equipped 40-foot container truck, showcasing patterns from six product lines and led by a company technical specifier, the project will allow salespeople and retail managers to closely understand Greenplac's industrial processes and productive differentiators.

For carpenters, designers, architects, and interior designers who are retail clients, the project will go beyond the in-person presentation of the 40 catalog patterns. The attendees can choose "on-demand" one of eight practical topics in Workshops or Specification and Trends, in a pleasant environment with applied brand products and lighting studies at different temperatures.

The inauguration will be in Água Clara (MS), Greenplac's industrial headquarters, with the debut in the first week of September in Campo Grande and other cities in Mato Grosso do Sul. Afterwards, it will head to the states of Paraná, São Paulo, and Minas Gerais.

For Greenplac's marketing manager, Laís Carelo, expectations are very positive as it is the first major campaign dedicated to brand positioning and customer engagement. "We envisioned the structuring of this itinerant project in November 2021. There were many technical and operational details until its presentation to the public at FORMOBILE 2022, and now, we have reached the inauguration." The mobile showroom features a clean design in a relaxed yet informative environment, Laís highlights. "It will be a special moment for us, with exchanges of experiences, learning, and real connection with our audience," she adds.

Sandra Somacal, national commercial manager, believes the traveling truck is Greenplac's way of getting closer to carpenters, with the support of retailers.

"Retailers are pioneers in moving the market at the point of sale, bringing attractive and quality events to their customers, carpenters and designers. We are excited to meet this demand and have the opportunity to take a small part of our home across Brazil." Says Sandra Somacal, Greenplac's national commercial manager.

"Being in various cities in Brazil with different cultures and having the opportunity to interact with the different needs of carpenters is what drives us with this action. The idea is to bring a little bit of Greenplac and our way of working closer to carpenters. We are very happy with this opportunity," Sandra reinforces.

Major partners also believe in the "Greenplac Na Prática" initiative and are alongside the brand in this project, further valuing the furniture sector with confirmed presence, including: Promob, Rehau, Proadec, Allparts, Tabone, Tegus, Blum, FGVTN, Italyline, JOELINI, Sulpen, Alternativa, Farben, Dicas de Marcenaria and SENAI School of Construction.

Greenplac in Practice

Historically, throughout the centuries, the carpentry profession was passed down from father to son through generations. In Brazil, the Liceu de Artes e Ofícios de São Paulo created the first course in the area in the 20th century.

The visual communication of the "Greenplac na Prática" truck values the ties that make up this history and honors the entire family involved in the furniture industry, including the new generation of architects from these families linked to carpentry. Therefore, the truck carries the slogan "To be a furniture artist, you need a truckload of experience."

Together, the two trades – carpenters and architects – have been developing this important sector in the country.