Sophistication and sustainability mark Francesca's fashion show in São Paulo

Catwalk built with MDF donated by Greenplac, reaffirming commitment to circular design

The union between fashion and environmental responsibility was highlighted last Wednesday (29) in São Paulo during the fashion show of Francesca's new collection, led by designer Francesca Monfrinatti. The event, which gathered around 500 guests at the Mercado Livre Arena Pacaembu Tennis Center, featured a catwalk built from recycled standard 15 mm Raw MDF donated by Greenplac, a market leader, as a symbol of this proposal.

The initiative reinforces Greenplac's commitment to circular design and is part of another action within its ESG policy. "It was very exciting to see, in practice, another action of our program for circular design, with the use of materials in a trend-setting event," says Laís Carelo, Greenplac Marketing Manager.

For Francesca Monfrinatti, the fashion show represented not only the launch of her new collection but also the consolidation of a partnership aligned with the brand's values. "Combining fashion and sustainability is a global trend. This was a concrete opportunity to experience this integration between aesthetics and environmental awareness," highlights the designer.

About the brand

With extensive experience in the fashion market, Francesca Monfrinatti worked for major companies in the sector, such as Daslu, where she worked in the accessories area for the iconic Brazilian brand. Recognized nationally and internationally for her unique style, she has collaborated with names such as Burberry, Christian Dior, Givenchy, and Sonia Rykiel, among others. In 2017, she founded the Francesca brand, consolidating her unique vision of fashion, structure, and aesthetic expression.