Popai Awards 2021

Recognized as a byword for quality, modernity, and design, it is present in hundreds of sales points (architecture and decoration stores) and in Brazil's largest furniture hubs.

Hence the need to display its products, the MDF boards, in an innovative way, different from what they were used to seeing in points of sale, in order to impact the shopper – a demanding and creative public, mainly composed of architects and designers.

Because of this, a partnership with Fábrica de Ideias emerged, along with the challenge of developing something that would highlight and present its MDF board Showroom in a creative, competitive, and viable way, without overshadowing the main objective: visibility and interactivity with consumers.

Following Greenplac's brief and meeting the challenge proposed to us, we developed the Showroom Classic: a premium piece of furniture, with a modern, creative design, combining MDF with metalon and lighting fixtures in the project.

Since the solution's objective was also to promote interactive dynamics that would support the client with combination ideas and ease of product selection, the MDF boards gained more visibility in their display method to facilitate navigation.

Following Greenplac's visual identity and institutional communication, the furniture features the company's predominant colors: blue and white. The lighting highlights the embossed logo and brings more sophistication to the furniture.