GreenPlac MDF's new collection reflects the future of consumption in the search for more balanced design

The sophistication, elegance and balance of the MDF pre-launches presented by Greenplac during Expo Revestir 2023, in March this year in São Paulo (SP), are now reaching the market. With four new patterns, the Minimal Collection was specially developed to further enhance the design of woodworking in its different applications and reflect the strong worldwide trend for more minimalist decorative paths with natural features.

There is great anticipation for Greenplac's new texture, Frizzo, launched in two colors: Seline Frizzo and Tokyo Frizzo, from the Decore Line, a winning result of the digital platform voting during the fair. Both shades, the first Seline represented by an off-white and the second Tokyo, a graphite, are best-sellers in the brand's portfolio and now also feature the newest corrugated surface finish.

"We consider this new finish a hallmark of contemporary architecture that balances technology with what is essential, a reflection of the new behavioral trend against abundance and excess. The elegant corrugated lines of this new texture add characteristics of exclusivity and sophistication to interior woodworking projects. The result is a design in balance with the needs of classic living, without excesses and timeless like a signed design piece," explains Laís Carelo, the company's marketing manager.

A highlight of this launch was inviting its customers and professionals in the design, architecture, and woodworking fields present at the fair to effectively participate in the choice and direct development of the colors of the industry's new products.

"This action strengthens our profile in maintaining proximity with customers and end consumers to launch products in the furniture segment that the Brazilian market deems most assertive," highlights Greenplac's commercial manager, Sandra Somacal.

In addition to these two novelties, the collection also features two other new patterns. The Bamboo Reserva, which presents, in tone and design, faithful references to the natural bamboo veneer, and the Nilo pattern, a woody color specially developed to complete the brand's portfolio, anticipating new directions in Italian design dedicated to sustainability agendas and cleaner design. Both complement the Greenplac catalog's Natural Line and, together with the Frizzo texture, make up the new Minimal Collection of the MDF brand.