Insights for the future of living takes place in Brasília

Around 100 professionals learned about the brand's standards and attended a lecture by Andrea Bisker, an international reference in consumer and design trends

A trip aboard the Diamond boat on Lake Paranoá, in Brasília (DF), was the setting for another edition of the "Greenplac Megaevents" series, promoted by one of the country's leading MDF manufacturers. The event, held last Thursday (25th) at dusk (from 5 PM to 9 PM), gathered around 100 architects from Goiânia and Brasília for an inspiring experience that combined content, networking, and stunning landscapes.

During the event, guests attended a lecture by Andrea Bisker, an advertiser and futurism specialist, an international reference in consumer and design trends, who addressed topics such as the transformation of work environments, especially the hybrid model. According to her, this represents an irreversible change with direct impacts on lifestyles, consumption preferences, and furniture choices.

The program also included a presentation of Greenplac's 48 patterns and interactive sessions with company specialists, who clarified doubts and spoke about the products' applications in architectural and design projects.

"The event was a very special moment, an opportunity to bring the brand closer to professionals and better understand their demands and expectations," highlights Laís Carelo, Greenplac's Marketing Manager.

Recently, the company announced new investments, such as the acquisition of a new German press that will increase MDF production capacity to 20,000 m³ of panels per month. In addition, Greenplac is investing R$ 50 million to expand its production capacity at its Água Clara (MS) plant, with completion expected in 2026.

The meeting in Brasília is part of the "Greenplac Megaevents" series, which has already visited cities such as São José do Rio Preto (SP) and Araçatuba (SP), with a special edition at the company's factory in Água Clara. The next events are scheduled to take place in Campo Grande (MS) and São Paulo (SP).