Greenplac to have its fourth participation at FORMOBILE 2024

The 10th edition of the International Furniture and Wood Industry Fair – ForMóbile, which will take place from July 2nd to 5th at São Paulo Expo, will be, for the fourth time, a space for direct interaction with the furniture sector for Greenplac MDF. Considered the largest fair in the segment and the main event of the furniture and wood industry in Latin America, ForMóbile announced an expectation of receiving 50,000 professionals this year.

“We will go to ForMóbile with our entire product mix highlighted. As a new brand, we have a lot of room to showcase all the patterns in our current portfolio and also line extensions. In this edition, we will continue to reinforce our annual concept throughout the space's architecture, which advocates the strength and elegance of increasingly natural wood patterns in their various applications: walls, curves, and ceilings,” anticipates Laís Carelo, marketing manager.

With 300m² in the main entrance corridor of the fair, Greenplac MDF promises to deliver maximum interaction with visitors once again. The proposed experiences will range from a dedicated space for technical content with carpentry professors, prize dynamics, to dedicated service desks with catalogs and a selection of moisture-resistant products.

“In our product development, we always seek to achieve an increasingly assertive and complete catalog. Looking at consumer trends, we noticed that, even at international fairs like Salone del Mobile in Milan, Italy, even major reference brands in furniture design are highlighting what is timeless, that is, unicolors and wood patterns that remain assertive over the years, that withstand time,” adds the marketing manager. “The wood chosen for our stand at ForMóbile, the Nilo pattern from the Natural Line, reflects exactly that: a classic and timeless design,” concludes Laís Carelo.

This is the brand's fourth participation in ForMóbile. “The fair has always marked advancements for the company,” says Sandra Somacal, National Commercial Manager. In a retrospective told by her, in their first participation, they debuted as a new brand in a completely new market. In the second, they launched the coated line, which allowed GreenPlac MDF to start working with resellers and introduce itself to carpenters. In 2022, the third participation, their stand was internationally awarded by the IF Design Award, the launch of the Matiz Line, and the presentation of the Greenplac Na Prática project for clients with an exclusive focus on carpenters. For the next edition, National Commercial Manager, Sandra highlights: “For 2024, we will continue to welcome our resale clients, industrial clients, architecture clients, and carpentry clients. We will stay even closer and provide them with a presentation of our complete mix and deliver what they truly need: from Raw MDF, a line of over 40 coated patterns, moisture-resistant patterns, in addition to differentiated products like our Frizzo Line, which is highly praised by architects and decorators.”
GreenPlac MDF's reception at its events is known by clients, suppliers, and business partners as a light space, with a lot of interaction and networking. “We always dedicate ourselves greatly to our events. We do this because it is important for us to welcome our current and future clients with open arms. Yes, we will present our industry, products, certifications, quality differentials, news, and much more, but our main focus is on serving and welcoming everyone well. We like people and we await everyone at our stand,” concludes Sandra Somacal.

Greenplac MDF will also present Duo Maderatto, a duo of traditional, elegant, sophisticated, and timeless woods, a new launch from the brand: Ipê Guarani and Jequitibá Silvestre.

Duo Maderatto Launch Preview, Brazilian woods from Greenplac MDF

Ipê Guarani – Natural Line
Ipê wood is a treasure in the world of interior design due to the beauty and
naturalness that the species adds to the environment. Originally from tropical forests, this wood is native Brazilian and has gained significant space in decoration and interior design projects, being
it at the top of the most sought-after woods internationally for its quality and style.
Ipê Guarani, a launch from Greenplac MDF's natural line, honors the Ipê species and features a linear design with golden, amber, and soft brown nuances, with a unique classic aesthetic. This pattern allows for the creation of spaces in various decorative styles, ranging from a more classic, rustic to contemporary design.

Jequitibá Silvestre – Natural Line
Considered the largest native tree in all of Brazil, Jequitibá wood is a natural treasure that carries
the richness of Brazilian biodiversity. This is a traditional wood, rich in detail in its cathedrals with smooth movements, and always stands out in interior design, providing sophistication and naturalness to environments.

The Jequitibá Silvestre pattern from Greenplac MDF features a striking warm brown color and a design that preserves the original wild characteristics of jequitibá wood. Combined with the Legno texture, which resembles natural wood veneers, this pattern provides environments with an elegant and timeless design, meaning classic for many years.