Greenplac MDF Launches New Texture and Classics Collection at Expo Revestir 2025

Internationally awarded MDF industry for its stands at leading furniture and architecture trade fairs, it continues to advocate for classic and timeless design.

Recognized as a new, modern industry with solid and sustainable growth, Greenplac MDF has already been internationally awarded twice for its stands at leading national trade fairs. Consolidated as an advocate for classic and timeless design, Greenplac plans for its 168m² stand at Expo Revestir 2025 to offer even more direct interaction with the public and announces the official launch of a new texture and seven patterns for the Classics Collection during the event.

Greenplac's marketing manager, Laís Carelo, emphasizes that being classic means being timeless and comments: "In the Classics Collection, we present a special selection of unicolors, wood finishes, and a new texture developed to endure in decor. As we move towards more conscious consumption and the appreciation of durability becomes essential, the Classics Collection stands out as a contemporary and timeless symbol."

For Greenplac, having its new releases remain trendy and coexisting in the environment in a contemporary way, even with the passage of time, is a characteristic envisioned for the future consumer. "We will present a new classic and contemporary texture, five essential colors, and two timeless wood finishes to complement the Greenplac portfolio. I believe that in every style, there will always be a classic to be highlighted, designed to compose different project personalities and withstand the seasons," adds Laís, marketing manager.

Product development at Greenplac is always carried out in partnership between the commercial, marketing, and production departments, especially considering feedback from direct research with customers, opinion leaders, and professionals in the interior design segment.  Valmir Souza, General Director highlights: "We are going for another participation in Expo Revestir. For us, it is an excellent opportunity to share with our direct customers the feedback and acceptance of the professionals present there regarding our new collection. This event is a national reference for architecture and design trends, but commercially, it is a great opportunity to further strengthen our closeness with customers, understanding their needs and expectations."

Discover the new Collection

New Lizze texture

The balance between textured, satin matte, and super matte. A micro finish, soft to the touch, resistant, and glare-free are the main characteristics of this new texture.

Essential Unicolors

·         Aria – Associated with purity, but with a softer and more welcoming approach than pure white, the off-white Aria pattern is a neutral and indispensable shade in decor to soften environments or even propose an elegant monochromatic look.

·         Giardino – The softness of this green shade gains even more life in the Lizze texture. This color represents the garden in indoor environments and evokes feelings of calm and tranquility. Easily harmonizing with neutral tones, the Giardino pattern integrates well into different projects.

·         Greige – A discreet combination of beige and grey, the Greige pattern is on the list of top colors sought after by architects and designers. Characterized by being the balance between the coolness of grey tones and the warmth of beige, it is the option for contemporary, sophisticated, and timeless spaces.

·         Lago – The blue color that was missing from the palette of soft and timeless tones. The Lago pattern provides a serene atmosphere to environments. With a grayish-blue hue, it is ideal for creating relaxing spaces, perfect for bedrooms, living rooms, and kitchens.

·         Vitra – An indispensable color for many projects, the shade of this Vitra pattern is close to the classic crystal grey, perfect for longevity projects.

Timeless Wood Finishes

·         Nogueira Romani – In a golden-brown hue, with the linear and deep characteristic of classic walnut, this pattern stands out in furniture with almost artisanal precision when applied on a large scale, including on walls and ceilings. It also presents very well in corporate spaces.

·         Carvalho Avenna – Elegantly serene, this natural oak renews this traditional choice of classic wood. The Avenna pattern presents native characteristics of the species highly valued in Brazilian decor. In a warm light tone, with soft veins ranging from beige to light brown, it provides comfort and sophistication to environments, creating an immediate connection with nature.