Greenplac MDF Launches New Texture and Classics Collection at Expo Revestir 2025

An MDF industry internationally awarded for its stands at leading furniture and architecture trade fairs, it continues to champion classic and timeless design.

Recognized as a new, modern industry with solid and sustainable growth, Greenplac MDF has already been internationally awarded twice for its stands at leading national trade fairs. Consolidated as a proponent of classic and timeless design, Greenplac plans for its 168m² stand at Expo Revestir 2025 to have even more direct interaction with the public and announces the official launch of a new texture and seven patterns for the Classics Collection during the event.

Greenplac's Marketing Manager, Laís Carelo, emphasizes that being classic means being timeless and comments: "In the Classics Collection, we present a special selection of solid colors, wood grains, and a new texture developed to endure in decoration. As we move towards more conscious consumption and the appreciation of durability becomes essential, the Classics Collection stands out as a contemporary and timeless symbol."

For Greenplac, having its launches remain trendy and coexist in the environment in a contemporary way, even with the passage of time, is a characteristic envisioned for the future consumer. "We will present a new classic and contemporary texture, five essential colors, and two eternal wood grains to complement the Greenplac portfolio. I believe that in every style, there will always be a classic to highlight, destined to compose different project personalities and withstand the seasons," adds Laís, Marketing Manager.

Product development at Greenplac is always carried out in partnership between the commercial, marketing, and production departments, with special consideration given to direct research feedback from clients, opinion leaders, and professionals in the interior design segment. Valmir Souza, General Director, highlights: "We are participating in Expo Revestir once again. For us, it's an excellent opportunity to share with our direct clients the feedback and acceptance of the professionals present there regarding our new collection. This event is a national benchmark for architecture and design trends, but commercially, it's a great opportunity to further strengthen our relationship with clients, understanding their needs and expectations."

Discover the new Collection

New Lizze texture

The balance between textured, satin matte, and super matte. A micro finish, soft to the touch, resistant, and glare-free are the main characteristics of this new texture.

Essential Solid Colors

Ária – Associated with purity, but with a softer and more welcoming approach than pure white, the Ária off-white pattern is a neutral and indispensable shade in decoration to soften environments or even propose an elegant monochromatic look.

Giardino – The softness of this green hue gains even more life in the Lizze texture. This color represents the garden in indoor environments and evokes feelings of calm and tranquility. Easily harmonizing with neutral tones, the Giardino pattern integrates well into different projects.

Greige – A subtle combination of beige and grey, the Greige pattern is on the list of main colors sought after by architects and designers. Characterized by being the balance between the coolness of grey tones and the warmth of beige, it is the option for contemporary, sophisticated, and timeless spaces.

Lago – The blue color that was missing from the palette of soft and timeless tones. The Lago pattern provides a serene atmosphere to environments. With a grayish-blue hue, it is ideal for creating relaxing spaces, perfect for bedrooms, living rooms, and kitchens.

Vitra – An indispensable color for many projects, the hue of this Vitra pattern approaches classic crystal grey, perfect for projects with longevity.

Eternal Wood Grains

Nogueira Romani – In a golden-brown tone, with the linear and deep characteristic of classic walnut, this pattern stands out in furniture with almost artisanal precision when applied on a large scale, including on walls and ceilings. It also presents very well in corporate spaces.

Carvalho Avenna – Elegantly serene, this natural oak renews this traditional choice of classic wood grain. The Avenna pattern features native characteristics of the species, highly valued in Brazilian decoration. In a warm light tone, with subtle veins ranging from beige to light brown, it brings warmth and sophistication to environments, creating an immediate connection with nature.