GREENPLAC DONATES EXPO REVESTIR 2023 STAND TO THE DIADEMA TABEA CHARITABLE ORGANIZATION

The company's ESG actions, called DNA Green, seek to value community work and reinforce the reuse of materials.

Greenplac's 120 m² stand set up for Expo Revestir 2023, which took place from March 14 to 17 at São Paulo Expo, in the capital of São Paulo, will be donated to the Diadema Tabea institution (https://www.tabeadiadema.org/) after the event. The charity brings together 350 people, including children and adolescents aged 6 to 16 and health and education professionals in the Serraria neighborhood.

In less than a year, this is the second time the company has donated stands after events in the architecture and decoration area. In July last year, Greenplac donated the stand created for the 9th edition of ForMóbile, the largest wood and furniture fair in Latin America, to the Instituto Resgatando Vidas, associated with the NGO Gerando Falcões, with the aim of expanding and improving the institution's Sports and Culture Hub, as well as creating cultural spaces within the favelas of São Paulo to serve children, adolescents and young people.

Created 20 years ago, Diadema Tabea is an important training center in this region of the city and will now receive Greenplac's stand which, in principle, will be used in the woodworking classes area and for improvements in the warehouse. In addition to training future carpenters, the institution offers cooking classes, confectionery, professional courses in HR, administrative assistant, among others, and encourages the practice of sports.

"It's another action within our concept that nothing is created, everything is transformed. It's our Green DNA," reinforces Greenplac's marketing manager, Laís Carelo. For Greenplac, 2023 will be important to balance different actions that reinforce the brand's positioning and commitment. "Balancing what is technological with what is essential and natural. We believe that consumers will continue to look at neutral colors, earthy tones, slatted and grooved, in addition to matte satin textures that reflect a classic and minimalist finish to furniture. Textures that employ technology and sophistication in coatings will also be welcome, seeking elegant lines and more design in balance in the same environment," adds Laís.