Greenplac solidifies its timeless creative concept for 2025 as well

Industry offers a spoiler on 2025 strategies and reinforces its commitment to increasingly classic and timeless design

In a quick retrospective of its actions, Greenplac in 2024, an MDF industry, highlighted the creative concept of Timeless as a key reference for the desires and aspirations of future global consumers. This concept, which particularly values the balance between the speed of innovation and what is classic and enduring, was confirmed by many clients and business partners during key brand engagement moments, such as Expo Revestir and Formóbile.

Also regarding 2024, the panel industry significantly expanded its Product Mix with important launches such as Duo Maderatto – the wood duo Jequitibá Silvestre and Ipê Guarani. In addition, as a line completion, it launched Cinza Cristal, Nevari Matiz (super matte white) and a selection of six hydro-resistant patterns, as an automatic response to market research conducted by the brand. In total, there are ten new

Spoiler: New for 2025

In 2025, commercial and marketing managers Sandra Somacal and Lais Carelo believe that this concept will be even more consolidated in the company's daily life. The brand believes that the coming year will value the classic without neglecting innovation, and it is with this vision that they plan their next initiatives. As a preview of its commercial and marketing strategies for the coming year, Greenplac anticipates that 2025 will bring new unicolor, wood-patterned, and a new texture launches that have already been defined through in-person research with clients, design professionals, and architects. These launches will be revealed to the market soon, maintaining the expectation and enthusiasm of our partners and clients.

The national commercial manager (L) and the marketing manager (R) Laís Carelo, evaluate portfolio study for their products in 2025.

Lais Carelo, Marketing Manager at Greenplac, comments: “We are positively confident that the strategies we are implementing for 2025 will please our clients. The Timeless concept was not only indicated by us as a trend, but as a reflection of our actions. We will launch classic products with a touch of technology, broadly catering to projects without neglecting contemporaneity.”

Sandra Somacal, Commercial Manager at Greenplac, adds: “Our focus for 2025 is to further strengthen our partnerships and expand the presence of our products in the market. We believe that our new launches will be competitive and will indeed contribute to our portfolio achieving an increasingly complete mix, meeting the call of our clients.” Greenplac MDF invites everyone to follow this journey on its social media and learn more about the Timeless concept that will remain strongly present in interior design.