Greenplac confirms participation in Expo Revestir 2024

Greenplac bets on the appreciation of time and quality, key consumption trends until 2025, and presents Duo Maderatto, a pair of timeless wood finishes.

Aligned with the future of consumption and the main trends for the furniture sector, Greenplac presents its 2024 concept at Expo Revestir: Timelessness. “Design for all spaces, for all times. The design that endures.”

This new direction the company has taken for 2024 reflects a global conviction about the appreciation of time and silence, more conscious consumption, and quality over quantity.

“This behavioral path results in a sensitive feeling that our choices in general, including for our homes, need to last longer. To face this consumption scenario and the trends foreseen in our segment, we believe that the appreciation of time and simplicity leads us to this broad concept of TIMELESSNESS,” explains Laís Carelo, marketing manager.

In its more than 160m² stand at Expo Revestir, Greenplac invites all visitors to experience topics widely discussed in the main international consumer forums. In one of the inspirational themes for this year's creative concept, “resisting time,” Greenplac proposes an immersion in digital capsules that allow guests a moment of reflection on what it means to be timeless, from the perspective of architects, designers, artists, history professors, and cabinetmakers. In another theme, “more conscious choices,” the brand advocates that quality is above quantity and promotes a space for fair visitors to sign their name on their own Greenplac product selection box.

Still within this concept of timelessness and strongly betting on the themes above, the company will present to the market, Duo Maderatto, a pair of traditional, elegant, sophisticated, classic, and timeless wood finishes as an exclusive brand launch: Ipê Guarani and Jequitibá Silvestre.

The two launches bring the beauty and naturalness of medium-toned woods with a texture increasingly close to natural. “We believe that, with these two shades of native Brazilian woods, based on in-person research with our clients, we will meet the demand of the furniture, architecture, and design segments, aligned with future concepts of intelligent and sustainable, classic and timeless consumption,”, adds Laís.

For Sandra Somacal, national commercial manager, Greenplac seeks not only to adapt but to anticipate market demands, looking for products that are truly assertive, such as the Matiz line, one of the lines with the greatest growth potential, highlights the manager. “It is very important to analyze trends for furniture design when developing and launching products, but having a keen eye on the needs of the current market is, in fact, fundamental for the positive performance of new additions to the portfolio,” says the national commercial manager.

“We always research with our clients before presenting and including new products, in a well-defined and strategic way for our product catalog. Both we, our clients, and end consumers believe in the potential of classic and timeless for 2024, and with this bet, the renewal of traditional Brazilian woods,” concludes Sandra.

Duo Maderatto – A pair of wood finishes that complement the Greenplac portfolio, with warm medium wood tones.

 

 

Trends in decoration are often marked by a balance between classic and contemporary, with a focus on naturalness and comfort. Medium wood tones, in themselves, are already considered timeless and stand out for their elegance.

Ipê Guarani – Natural Line

Ipê wood is a treasure in the world of interior design due to the beauty and naturalness that the species adds to the environment. Originally from tropical forests, this wood is native Brazilian and has gained significant space in decoration and interior design projects, being among the most sought-after woods internationally for its quality and style.
Ipê Guarani, a launch from the Greenplac MDF natural line, honors the Ipê species and features a linear design with nuances of golden, amber, and subtle brown details with a unique classic aesthetic. This pattern allows for the creation of spaces in the most diverse decorative styles, ranging from classic and rustic to contemporary design.

Jequitibá Silvestre – Natural Line

Considered the largest native tree in Brazil, Jequitibá wood is a natural treasure that carries the richness of Brazilian biodiversity. This is a traditional wood rich in details in its soft-moving cathedrals that stand out in interior design, lending sophistication and naturalness to environments.
The Jequitibá Silvestre pattern, from Greenplac MDF, is distinguished by its warm brown color and design that preserves the original wild characteristics of Jequitibá wood. Combined with the Legno texture, which resembles natural wood veneers, this pattern provides environments with an elegant and timeless design, meaning it remains classic for many years.

The Industry – 5 years boosting the state of Mato Grosso do Sul.

 

 

Since its inauguration in 2018, Greenplac MDF has established itself among the main players in the segment, maintaining in its essence the tradition and simplicity of a family business, with its roots firmly planted in the field. In 5 years of operation, it has achieved important recognition for its products, which have been awarded nationally and internationally – for example, the Essenziale line, with an award-winning plate at Interzum, the largest fair in Germany, as well as other highly respected seals such as the POPAI Award, IF Design, the Oscar of Design, and the ADC Award – International Community of Architecture and Design.

After a strong presence at the largest design and architecture fairs in the country, Greenplac was also recognized for its pioneering spirit with the Grand Collar of Industrial Merit award from the Federation of Industries of Mato Grosso do Sul. The achievement recognized all the economic and social development that the company brought to the city of Água Clara (MS) and the region. Since the beginning of operations, it has more than doubled the number of direct and indirect jobs in the region by valuing and prioritizing local hiring.

Greenplac currently has a modern industrial plant with high-tech equipment and trained and qualified labor, enabling excellent productive performance. Guided by ethics and commitment, Greenplac values and encourages integrity and transparency in all relationships with its network of partners, clients, and professionals who use its raw material.

Today, Greenplac has its products sold in hundreds of sales points and in the largest furniture hubs in the country and is dedicated to social and environmental responsibility actions with seriousness and true commitment – such as reforestation programs – FLORA TIETÊ E FLORA MS, Instituto Resgatando Vidas, Horta Green, and Circular Design Projects.