Greenplac celebrates public success at Formóbile 2024

An audience of approximately 3,000 people per day enjoyed Greenplac's attractions at the 10th International Furniture and Wood Industry Fair – Formóbile – held from July 2nd to 5th at São Paulo Expo, in the city of São Paulo.

In its fourth participation in the event, Greenplac created a space for direct interaction between the brand and the furniture sector, culminating in the celebration of the company's 6th anniversary on July 4th, bringing together visitors, direct clients, suppliers, executives, and the press in a party with cake, sparkling wine, festive decorations, and prize giveaways.

During the four days of the event, Greenplac also presented visitors with product catalogs, a selection of moisture-resistant new releases, and awarded several of them a personalized toolkit. Furthermore, the company arranged for 6 buses to transport people from the furniture sector to visit the fair. They were welcomed and had the opportunity to participate in discussions with specialists, which were also open to the general public.

Greenplac MDF's reception at its events is already known by clients, suppliers, and business partners as a relaxed space for great interaction and networking. "We are happy to see our space completely bustling with so many professionals from the segment. We were able to serve many people, share news, and receive feedback on the path Greenplac is building. I would have liked to have had the opportunity to serve even more clients, as we truly enjoy welcoming people, interacting, and having this close contact. We can only thank everyone for their visit; we consider the fair a success," explains National Commercial Manager, Sandra Somacal.

Donation to Rio Grande do Sul

The anniversary celebration also marked the announcement of the donation of all the material from the 300 m² stand to the NGO Construide, which operates throughout Brazil building homes for people in situations of social vulnerability. All Greenplac MDF material used at the event will be allocated to the Mobília RS project, a campaign by the Association of Engineers and Architects of Passo Fundo (RS) that will produce furniture for the victims of the recent floods in the state.

The MDF panels and furniture manufactured with the material used at Formóbile 2024 will be transformed into furniture for 20 temporary housing studios, each with capacity for 4 residents, in addition to being used in the project's collaborative spaces, such as the kitchen and laundry room.

"We are responsible and sustainable by attitude. With this action, we concretize yet another of our ESG actions, initiated since the company's birth 6 years ago, which reinforces our brand's commitment to socio-environmental responsibility," highlights Greenplac Marketing Manager, Laís Carelo.

"In March, we had already donated our stand from Expo Revestir to Construíde, and now we continue the partnership at a time when the people of Rio Grande do Sul need it," reinforces the company's General Director, Valmir de Souza.

For Construíde's COO, Flávia Figliolino, the connection of purposes between the NGO and Greenplac generates concrete results. "The partnership with Greenplac goes far beyond a one-time donation; it is a relationship based on trust and purpose that has the potential to change lives. And that is truly transformative for society."

Valmir Souza, Sandra Somacal, Laís Carelo and Flávia Figliolino, respectively General Director, National Commercial Manager and Marketing Manager of Greenplac and COO of Construíde

New Releases

Formóbile 2024 showcased Greenplac's new releases for the year, such as the complementary pattern of the crystal gray line and Nevari Matiz. In addition to these, a selection of moisture-resistant wood finishes and Duo Maderatto from the Natural Line, a duo of traditional, elegant, sophisticated, and timeless wood finishes: Ipê Guarani and Jequitibá Silvestre. The novelties reflect the company's concept for this year of timelessness, meaning solid colors and wood finishes that remain assertive over the years and resist the passage of time, just like the wood finish chosen for the stand, the Nilo pattern, also from the Natural line.

Group of cabinetmakers takes guided tour of the company's stand

"As a result of market research, we noted the importance of reinforcing the dissemination not only of our new releases but also of our entire product mix, from MDF-CRU, MDF-HR (moisture-resistant), solid colors, and wood finishes. As a new brand, we have room to showcase our entire portfolio, from entry-level products, complementary items, commodities to differentiated and reference patterns in furniture design," highlights Laís Carelo, Marketing Manager.

The Industry – 6 years boosting the state of Mato Grosso do Sul

Since its inauguration in 2018, Greenplac MDF has established itself among the main players in the segment, maintaining in its essence the tradition and simplicity of a family business, with its roots firmly planted in the countryside. In 5 years of operation, it has achieved important recognition for its products, which have been awarded nationally and internationally – for example, the Essenziale line, with an award-winning plate at Interzum, the largest fair in Germany, in addition to other highly reputable seals such as the POPAI Award, IF Design, the Oscar of Design, and the ADC Award – International Architecture and Design Community.

After a strong presence at the country's largest design and architecture fairs, Greenplac was also recognized for its pioneering spirit with the Grand Collar of Industrial Merit award from the Federation of Industries of Mato Grosso do Sul. This achievement recognized all the economic and social development that the company brought to the city of Água Clara (MS) and the region. Since the beginning of operations, the number of direct and indirect jobs in the region has more than doubled, due to its appreciation and prioritization of local hiring.

Greenplac currently has a modern industrial plant with high-tech equipment and trained and skilled labor, enabling excellent productive performance. Guided by ethics and commitment, Greenplac values and encourages integrity and transparency in all relationships with its network of partners, clients, and professionals who use its raw material.

Today, Greenplac has its products sold in hundreds of points of sale and in the largest furniture hubs in the country and is dedicated to socio-environmental responsibility actions with seriousness and true commitment – such as reforestation programs – FLORA TIETÊ E FLORA MS, Instituto Resgatando Vidas, Horta Green, and Circular Design Projects.