GREENPLAC PRESENTS NEW CREATIVE CONCEPT WITH AVANT PREMIÈRE OF NEW PRODUCTS AT EXPO REVESTIR 2023

Every beginning of the year, Greenplac (www.greenplac.com.br) presents a new creative concept aligned with the main global trends and behaviors. “In recent years, we have experienced intense technological speed, rapid industrial acceleration, and significant social and economic changes. Along with these events, moments of reevaluation were necessary for the reality imposed on us. After everything is renewed, it is necessary to find the perfect balance, and therefore, we believe that a new Era of Balance is coming for 2023, which will also reflect in our homes,” says Laís Carelo, Greenplac's Marketing Manager.

For Greenplac, 2023 will be an important year to balance different actions that reinforce the brand's positioning and commitment. Among these actions, a highlight is the dedication to further strengthen the relationship with its customers and with architecture and design professionals, with the aim of showing potential for innovation also in the development of new products.

“We will bet on products that will reflect a need contrary to excesses. Balancing what is technological with what is essential and natural. We believe that consumers will continue to look for neutral colors, earthy tones, slatted and grooved designs, in addition to matte satin textures that reflect a classic and minimalist finish to furniture. Textures that employ technology and sophistication in coatings that will seek elegant lines and more balanced design in the same environment will also be welcome. Very natural wood patterns that translate Eco-Design, similar to veneers, should be considered essential in project creation,” adds Laís.
 
Greenplac believes that products such as those mentioned above will cater to decoration as a whole, as they go hand in hand with the main trends and sentiments for the future of consumers who are daily impacted by technology, information overload, and who still seek indispensable contact with nature. “As these consumer profiles grow, along with a global scenario of uncertainty, the impact is direct on daily life and consequently at home. Therefore, we strategically consider these particularities when developing new products that can please the furniture market,” comments Sandra Somacal, National Commercial Manager.
This year, Greenplac was invited to participate in the Expo Revestir 2023 fair for the first time. This opportunity, although very recent, met the brand's strategies of direct approximation with architects, interior designers, and project designers. In a 120m² booth, the brand provided an immersion into three important pillars of the year's communication in the same space: technology, essential information, and nature.

At the fair, Greenplac pre-launched a new exclusive texture, a new aggregated design product, and another line complement, available to the market by June. “The differential of our early pre-launch for this occasion is to allow, for the first time, professionals in the area present at the fair to effectively participate in the choice and direct development of the colors of the industry's new products. This is our way of launching only the products that the market indicates as assertive for our portfolio, in order to keep it compact and without excesses and increasingly complete,” concludes marketing manager Laís Carelo.

Photo: Junior Fiocco Fotografia