Architects and interior designers from Araçatuba experience exclusive tour at Greenplac factory

Headquartered in Água Clara, Mato Grosso do Sul, the brand promotes networking and knowledge.

Greenplac, one of Brazil's leading MDF manufacturers, hosted an exclusive experience for 44 architects and interior designers from Araçatuba on September 10. Responding to a request from the professionals themselves, the company, in partnership with the region's specifier, organized a guided tour of the factory in Água Clara, Mato Grosso do Sul, where its headquarters are located. The curated event brings together the brand's strategic partners on a transformative journey, allowing them to deepen their knowledge of the MDF production process and expand their technical and creative repertoire in the sector.

Production process

For architects and interior designers, understanding the production process of the materials they use becomes a differentiating factor. When specifying a product, a bond of trust is created between the brand, professional, and client. Guided tours of industrial complexes, such as Greenplac's, offer an in-depth view of the origin, quality, and application possibilities of MDF panels. By understanding each stage, from wood selection to the finishing of Greenplac's 48 exclusive patterns, professionals gain greater precision in specification, optimize their projects, and ensure high-level aesthetic and functional results. This practical experience also stimulates innovative solutions connected to sustainability and design trends.

During the visit, participants closely follow the entire production cycle of MDF panels, guided by specialists who share technical and practical insights. The program also includes moments of integration, networking, and exchange of experiences, strengthening professional connections in an environment of learning and inspiration.

“The entire Greenplac team is motivated to welcome specifying professionals to the industry. We know how much knowledge is enriched by experiencing the production stages of MDF and how much it strengthens the professional's trust and proximity to our brand,” says Laís Carelo, Greenplac Marketing Manager.

This initiative is part of a series of meetings that Greenplac has been promoting since the beginning of the semester. In August, a cross-marketing event with Abitte Urbanismo featured interior designer Daniela Colnaghi. In São José do Rio Preto (SP), there was an exclusive meeting with futurist and social alchemist Andrea Bisker, an international reference in consumption and design trends. The agenda continues with Brasília and Goiânia (Sept 25), Campo Grande (Oct 9), and São Paulo (Oct 4, 15, and 23).