Andrea Bisker enchants architects and interior designers at an event promoted by Greenplac

In an exclusive meeting with professionals in São José do Rio Preto (SP), the publicist reflected on the industry's influence on the future of architecture and design in Brazil.

Greenplac, one of Brazil's leading MDF manufacturers, hosted publicist Andrea Bisker, an international reference in consumer and design trends, in São José do Rio Preto (SP). Nearly 100 guests - including architects, interior designers, clients, and press - were welcomed at Terraço Ammici on the 26th for a moment of learning and exchange of experiences, marked by the lecture "Insights for the Future."

With a solid academic background, Andrea holds a master's degree in Consumer Sciences and has extensive experience in the sector. She worked at WGSN, one of the leading global references in trend forecasting, and is now the founder of Spark:off and co-CEO of Clube Aladas. A specialist in futurism — a discipline dedicated to analyzing cultural, social, and economic signs and changes — Andrea presented scenarios that will directly impact consumption and design in the coming years.

She reflected on professionals' adaptations regarding the concept of 'living', both in the literal sense of the word and in projects, considering an increasingly technological scenario that relates to the professions in this area. "What are the major changes happening today that influence how architects, designers, and joiners can think about and plan 'living'? Currently, we have homes that house four generations, while in others, people live alone, often solitary. Hence the importance of thinking of spaces as connectors, as this has everything to do with architecture and design. It is also necessary to pay attention to 'living sustainably', bringing up the issue of sustainability, and, of course, I couldn't fail to mention technology, so present in our lives," highlighted the futurist and social alchemist.

Andrea Bisker also addressed the transformation of the work environment, especially the hybrid model, which is already consolidated as an irreversible trend.

The Greenplac event reinforced the brand's role as a link between innovation and professionalism, promoting an enriching dialogue among industry experts. By providing valuable insights into the future of design and architecture, the company reaffirms its commitment to fostering creativity and sustainability, always focusing on contemporary and timeless design.

This was the first in a series of meetings that Greenplac will hold in different regions of the country, with the aim of strengthening ties with architects and designers. "We had the opportunity to share relevant content, bringing reflections on the future of consumption, new insights, and the transformation of the way of living in the coming years," highlighted Laís Carelo, Greenplac's Marketing Manager. "This was the first of a series of events we will hold with the aim of further strengthening relationships with architects and interior designers across the country. We were very happy with the participation and interaction of professionals from São José do Rio Preto, who helped make this meeting even more special."