THE ERA OF LO-FI: IMPERFECTION IN ARCHITECTURE, INTERIOR DESIGN, AND CARPENTRY

In a world that for years celebrated aesthetic perfection, a new trend is gaining momentum: lo-fi, or low fidelity. A term originating in the musical universe, it is now making an impact in the fields of architecture, interior design, and cabinetry.

But what does this mean for these sectors?

Let's explore, based on a recent Consumoteca survey, how this movement is shaping the market.

WHAT IS LO-FI AESTHETICS?

The term lo-fi (short for low fidelity) values the beauty of imperfections. On social media, less edited, more natural, and spontaneous videos and images reflect this same essence. According to the Consumoteca study, 65% of Brazilians prefer amateur and less produced content, with class A standing out, where 76% appreciate homemade-looking videos. Furthermore, 57% of respondents feel more connected to creators who share vulnerabilities and failures.

This quest for authenticity is not just a passing trend, but a reflection of a collective desire for true connections. And that's exactly what Greenplac has been showcasing for 2 years in short videos, directly produced by the professionals #EspecifiqueiEAmei, #DicaGreen, #RealizeGreen, #DescomplicaGreen which is inspiring architecture, design, and carpentry professionals to rethink their projects and how they communicate with their audiences.

Source: Quantitative study with 1,000 people from classes A, B, and C, conducted by Consumoteca in 2025

LO-FI IN ARCHITECTURE AND INTERIOR DESIGN

In architecture and interior design, lo-fi aesthetics are manifested in the appreciation of natural materials, raw textures, and intentional imperfections.

Walls with natural wood finishes that consider the naturalness of the species, such as Greenplac's Bamboo Reserva, are examples of this trend. These elements create spaces that seem "alive," with stories to tell, as opposed to overly polished environments.

Consumoteca's research reveals that 67% of people in class A feel more impacted by content that shows vulnerabilities. In the context of design, this translates into projects that embrace the process and imperfection as part of the narrative. A practical example is the use of custom-made furniture that meets the client's needs, meaning it prioritizes functionality over impeccable aesthetics. These spaces convey human warmth, with affective memory and authentic environments.

CABINETRY IN THE ERA OF AUTHENTICITY

For cabinetmakers, lo-fi aesthetics present an opportunity to highlight artisanal work. Hand finishes, with details that reveal the creation process, are in high demand. Products with natural designs also have strong appeal, and for this, Greenplac, with its Natural line of MDFs, offers options with patterns very similar to wood veneers, such as Nogueira Romani, Carvalho Avenna, Jade, Freijó Amazonas, and Bamboo Reserva.