INSTITUTIONAL
About Greenplac
More than 55 years combining tradition and quality.
Asperbras Brasil S.A., the holding company that owns the Greenplac brand, began its history with the talent and perseverance of Francisco Colnaghi who, in 1966, by founding a company of agricultural implements in Penápolis, a city in the interior of São Paulo, launched the development of a multidisciplinary business group based on a commitment to quality, full-time dedication, and responsibility in service provision.
We are a modern industry that invests in technology and innovation, with processes based on the essence of family business tradition and simplicity, with roots firmly planted in the countryside. We maintain transparency in negotiations, quality, and socio-environmental responsibility.
Since its inauguration in 2018, Greenplac has established itself among the main players in the segment, maintaining, in essence, the family business tradition and simplicity with its roots firmly planted in the countryside.
In 6 years of operation, it has achieved important recognition for its products, which have been nationally and internationally awarded – for example, the Essenziale line, with an award-winning plate at Interzum, Germany's largest fair, as well as other highly respected seals such as the POPAI Award, IF Design, DNA Paris Awards, and ADC Awards – International Architecture and Design Community.
After making a strong presence at the country's largest design and architecture fairs, Greenplac was also recognized for its pioneering spirit with the Gran Colar do Mérito Industrial award, from the Federation of Industries of Mato Grosso do Sul. The achievement recognized all the economic development that the company brought to the city of Água Clara (MS) and the region.
Greenplac currently has a modern industrial plant, with high-tech equipment and trained and qualified labor, enabling excellent productive performance. Guided by ethics and commitment, Greenplac values and encourages integrity and transparency in all relationships with its network of partners, customers, and professionals who use its raw material.
Today, Greenplac has its products sold in hundreds of points of sale and in the largest furniture hubs in the country and is dedicated to socio-environmental responsibility actions with seriousness and true commitment – such as reforestation programs – FLORA TIETE E FLORA MS, Instituto Resgatando Vidas, Horta Green, and Circular Design Projects.
Mission
From sustainable forests, we develop products that add quality and beauty to furniture. A brand synonymous with socio-environmental responsibility, modernity, and design.
Vision
To be a company recognized in the market for its values and mission with the purpose of adding to the forestry and furniture segment, investing in technology, innovation, and people.
ESG – GREENPLAC
HORTA GREEN: Commitment to society
Sustainability is in Greenplac's DNA and is present daily in our company. Today, we seek to go further, maintaining another sincere commitment to the future of both Greenplac MDF and everyone close to us. This is how Horta Green was born, in our industry in Água Clara – MS, an ESG (Environmental, Social, and Governance) project that aims at sustainable and ecological development, which will supply natural and fresh food to local institutions such as APAE of Água Clara/MS and Greenplac employees.
There are:
- 12 species of vegetables
- 21 planted beds
- 22 species of fruit plants
- 5,900 seedlings planted
- More than 7900 m² of Horta Green
Learn more:
https://greenplac.com.br/horta-green-novo-projeto-esg-da-greenplac
GREENPLAC IN PRACTICE: Commitment to people
With the purpose of boosting the furniture segment, the brand is launching an itinerant project, Greenplac Na Prática, which provides free professional updates to carpenters and designers throughout Brazil. It is a truck and a 40-foot container, customized with an interactive showroom inside and led by two carpentry teachers who present visitors with the opportunity to learn and update themselves on 8 topics in the sector, including furniture design trends, carpentry management, and modern carpentry. With the same intention of encouraging the professionalization of the carpentry trade, it maintains close ties with SENAI, sending MDF materials, showrooms, catalogs, samples, and giving lectures to expand knowledge about eucalyptus MDF.
FLORA MS: Commitment to the environment
Reforestation program of the State of MS in partnership with the Department of Environment of the Água Clara City Hall (MS).
In another action aimed at sustainability, one of its development pillars, Greenplac MDF participates in the planting of native seedlings of the FLORA MS project, developed by the Government of the State of Mato Grosso do Sul, in partnership with the city hall for reforestation.
The project foresees the planting of 150 seedlings per month in the region for a year and, together with its employees from the Environment department, actively supports on-site planting. In addition, the company will also adopt a square, "Praça Green," contributing to the revitalization of the city and providing well-being to residents.
The Greenplac MDF Environment Department and the City of Água Clara's Environment Secretariat are fully dedicated to the project, which goes beyond planting seedlings. The focus will also be to maintain a technical eye on frequent planting and monitor the healthy growth of the planted vegetation.
Learn more:
https://greenplac.com.br/greenplac-mdf-participa-da-primeira-acao-de-plantio-de-mudas-do-projeto-flora-ms/
CIRCULAR DESIGN: Commitment to transform
PROMOTING ART – Seeking to further enhance its products and give new meaning to small MDF strips that would otherwise be discarded after trimming for merchandising material production, the brand developed artisanal art pieces. In the hands of artist Eunápio Sturaro, each MDF strip remained environmentally responsible in all its stages – from the methods and inputs chosen in the manufacture of the patterns to the possibilities of recycling post-use, which became a 3D wooden art piece. It highlights Greenplac MDF patterns, available on the market.
TRANSFORMING WASTE INTO OPPORTUNITIES – In addition to this action, the donation of all MDF used in stands, after participation in the main fairs and events in the segment, is donated to serious Institutions such as:
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Tabea: A charitable organization that brings together 350 people, including children and adolescents aged 6 to 16, and health and education professionals in the Serraria neighborhood.
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Instituo Resgatando Vidas: An institution that supports young people and adolescents from disadvantaged communities in a São Paulo favela, part of the Gerando Falcões NGO.
- ONG Construide: A charitable organization whose mission is to build decent housing for families in situations of social vulnerability, and has already impacted the lives of more than 27,000 people across Brazil.
Learn more:
https://greenplac.com.br/greenplac-doa-stand-da-expo-revestir-2023-para-a-entidade-beneficente-diadema-tabea/
https://greenplac.com.br/greenplac-realiza-doacao-de-todo-o-estande-da-formobile-para-o-instituto-resgatando-vidas/
https://greenplac.com.br/greenplac-doara-paineis-de-mdf-do-stand-expo-revestir-2024-para-a-ong-construide/
INSTITUTO RESGATANDO VIDAS – For three years, Greenplac has promoted participatory, in-person contributions, in addition to a serious monthly financial commitment to Instituto Resgatando Vidas, part of the Gerando Falcões group. The institution is one of the best and most well-structured non-profit social organizations in the North Zone of São Paulo and its main objective is to promote citizenship and social transformation through education and entrepreneurship for young people and adolescents from disadvantaged communities in favelas around the Vila Nova Cachoeirinha neighborhood. Commemorative participations on Children's Day with the donation of more than 800 toys, presence at charitable events, and donations of MDF materials to improve the institution's infrastructure are also part of Greenplac's actions with Instituto Resgatando Vidas.
Learn more:
https://greenplac.com.br/greenplac-mdf-participa-de-importante-jantar-beneficente/